Marketing Specialist
AVAILABLE from August for new projects
Craig Smith
Marketing
Customer Services
Sustainability / ESG
Procurement
HR
Coaching, Learning & Development
Recruitment / Talent Acquisition
Communications
General Management
Consultancy
Data, Analytics & BI
Design / Digital Content
COMMERCIAL
Sales & Revenue Generation, Lead Generation, CRM Management, Partnerships / Channel Sales, Proposal Writing / Tendering
MARKETING
Marketing (General & Specialist), Marketing Strategy, Brand Strategy, Branding & Identity, Digital Marketing, Content Marketing, SEO, PPC / Paid Search, Paid Social Advertising, Email Marketing, Social Media Management, PR / Media Relations, Influencer Marketing, Event Marketing, Affiliate Marketing, Marketing Automation, Market Research, Product Marketing, Community Marketing, Research & Insights, Market Research, Competitor Analysis, User Research, Business Research, Data Research / Desk Research, Academic / Technical Research
CUSTOMER SERVICES
Customer Service & Support, Customer Service, Customer Experience (CX), Retention / Loyalty
SUSTAINABILITY / ESG
Sustainability / ESG, ESG Reporting, CSR (Corporate Social Responsibility)
PROCUREMENT
Procurement / Purchasing, Supplier Management
MAINTENANCE
Team leadership support
HR
Recruitment / Talent Acquisition, Performance Management, Organisational Design, Coaching & Mentoring
COACHING, LEARNING & DEVELOPMENT
Training, Coaching & Development, Leadership Coaching, Business Coaching, Workshop Facilitation
RECRUITMENT / TALENT ACQUISITION
Hiring strategy development, Candidate screening and shortlisting, Interview design, Onboarding process setup
COMMUNICATIONS
Communications (Internal & External), Corporate Communications, Internal Communications, Public Relations (PR), Crisis Communications, Copywriting (Comms-focused), Speech Writing, Investor Communications
GENERAL MANAGEMENT
Business Strategy, Corporate Strategy, Business Development, Commercial Management, General Management, Operations Leadership, Transformation / Change Management, Turnaround Management, Governance, Stakeholder Management, Board Advisory / Non-Exec Support
PROJECT MANAGEMENT
Project Management
CONSULTANCY
Business diagnostic, Strategic advisory support, Operating Model reviews, Cost reduction programmes
ERP
ERP Selection support
DATA, ANALYTICS & BI
Data, Analytics & BI, Data Analysis, Customer Analytics, Marketing Analytics
DESIGN / DIGITAL CONTENT
Creative, Design & Content Production, Graphic Design, Copywriting, Technical Writing, Content Writing, Presentation Design, Brand Guidelines Development
RESEARCH & PRODUCT DEVELOPMENT
Product Management
Senior Director/SVP
Director/VP
Associate Director
Fractional Interim
Full Time Interim
Project Based
Board Advisory
Non Exec Director
Craig’s career has been built around one question: how do brands grow?
Over the past 30 years Craig explored that question from a number of perspectives, through brand building, ecommerce, customer experience, digital transformation and commercial strategy. Craig began his career at Ted Baker, where he spent 23 years helping the business evolve from a successful UK retailer into a globally recognised fashion and lifestyle brand. During that time he progressed from commercial and marketing roles into the executive leadership team, leading international marketing, ecommerce, customer experience, digital and creative functions through a period of significant growth and expansion.
Since then Craig has worked with founder-led, private equity-backed and established businesses across retail, luxury, interiors, technology and consumer brands. Much of that work has centred on helping organisations navigate growth, transformation and change, whether through repositioning a brand, accelerating ecommerce performance, improving customer experience, modernising digital capabilities or developing the teams and operating models needed for the next stage of growth.
What differentiates Craig’s experience is the breadth of leadership he’s had across brand, digital and commercial disciplines. Craig has led large multidisciplinary teams, managed significant marketing and technology investments, overseen international expansion, delivered platform migrations, developed customer and CRM strategies, built high-performing agency partnerships and introduced data-led decision making to improve both customer outcomes and commercial performance. Throughout his career Craig has worked closely with founders, boards and executive teams to translate strategic ambition into practical delivery.
Craig’s leadership style is collaborative, commercially grounded and customer focused. He believes sustainable growth comes from aligning brand, product, customer experience, technology and commercial teams around a shared objective. Technology and data are powerful enablers, but they are most effective when they support a clear customer proposition and help people make better decisions.
Whether operating as a Chief Marketing Officer, Chief Digital Officer or strategic advisor, Craig enjoys bringing clarity to complex challenges, developing capable teams and helping businesses create sustainable growth. He is motivated by working with ambitious organisations that are prepared to challenge convention, embrace change and build for the long term.
Notable Companies
Write to Craig Smith