Andy McGhee

Fractional COO & Business Operations Leader

AVAILABLE from August for new projects

Andy McGhee

DISCIPLINES
Commercial
Marketing
Customer Services
Admin/Business Support
Coaching
Learning & Development
Events / Hospitality
Communications
General Management
Project Management
Consultancy
IT
Research and Product Development
SERVICES

COMMERCIAL
Lead Generation, CRM Management

MARKETING
Marketing (General & Specialist), Marketing Strategy, Digital Marketing, SEO, Email Marketing

CUSTOMER SERVICES
Customer Service & Support

SECURITY & BUSINESS CONTINUITY
Security & Business Continuity

ADMIN/BUSINESS SUPPORT
Administration & Office Support, Office Management, Data Entry

OPERATIONS/LEAN & CI
Operations & Process

HUMAN RESOURCES
Coaching & Mentoring

COACHING, LEARNING & DEVELOPMENT
Training, Coaching & Development, Corporate Training, Leadership Coaching

EVENTS/HOSPITALITY
Events & Hospitality (Business Use), Event Planning

COMMUNICATIONS
Communications (Internal & External), Corporate Communications, General Management: Business Strategy, Corporate Strategy, General Management, Transformation / Change Management

GENERAL MANAGEMENT
Business Strategy, Corporate Strategy, General Management, Transformation / Change Management

PROJECT MANAGEMENT
Project & Programme Delivery, Project Management

IT
IT Management

DESIGN/DIGITAL CONTENT
UI Design

RESEARCH & PRODUCT DEVELOPMENT
Product & Service Development, UX / UI Design

MARKETING
Marketing (General & Specialist), Marketing Strategy, Digital Marketing, SEO, Email Marketing

CUSTOMER SERVICES
Customer Service & Support

SECURITY & BUSINESS CONTINUITY
Security & Business Continuity

ADMIN/BUSINESS SUPPORT
Administration & Office Support, Office Management, Data Entry

OPERATIONS/LEAN & CI
Operations & Process

HUMAN RESOURCES
Coaching & Mentoring

COACHING, LEARNING & DEVELOPMENT
Training, Coaching & Development, Corporate Training, Leadership Coaching

EVENTS/HOSPITALITY
Events & Hospitality (Business Use), Event Planning, Communications: Communications (Internal & External), Corporate Communications, General Management: Business Strategy, Corporate Strategy, General Management, Transformation / Change Management

PROJECT MANAGEMENT
Project & Programme Delivery, Project Management

IT
IT Management

DESIGN/DIGITAL CONTENT
UI Design

RESEARCH & PRODUCT DEVELOPMENT
Product & Service Development, UX / UI Design

SECTORS
Sport, Technology, Consultancy, Training, Marketing
LEVEL
Senior Director
SVP
Senior Manager / Head Of
Manager
CONTRACT TYPE
Fractional Interim

Andy McGhee is a seasoned operational leader with a proven track record of building businesses, scaling systems and driving performance across complex, fast moving organisations.

As Managing Director of Pinnacle Performance and Training and former COO of Brownlee Fitness — a globally recognised fitness platform — Andy has spent over a decade making businesses work better. Not in theory. In practice. He has built operational infrastructure from scratch, led diverse and complex teams, managed P&L, and created systems that deliver results without unnecessary cost or complexity.

Most recently Andy designed and built a fully bespoke coaching and client management platform using AI and modern development tools replacing two paid SaaS products. He did it in three months. That is what Andy brings to a business. Not just leadership experience but the ability to identify a problem, find the smartest solution and execute it fast.

His background is unconventional and that is precisely his strength. Fourteen years as a British Army Sergeant, including operational deployments across three theatres, built a foundation of leadership under pressure, logistical thinking and genuine accountability. Everything since has been an extension of that.

Andy works with business owners and leadership teams who know what they want to achieve but need an experienced operator to build the bridge between ambition and execution. He is direct, practical and commercially minded. He does not waste time and he does not overcomplicate things.

Areas of expertise include operational strategy, systems design and implementation, team leadership and performance, AI integration and technology adoption, business scaling and process improvement, and stakeholder and partner management.

Andy is currently available for fractional COO, Managing Director and senior operational roles across a range of sectors.

If your business is ready to scale and you need someone who has actually done it Andy McGhee is worth a conversation.

Notable Companies
  • british-army
  • pinnacle-performance
  • BROWNLEE Fitness
Write to Andy McGhee