Business Growth Director
Currently AVAILABLE for new clients and projects
Dean Maskell
Marketing
General Management
Consultancy
Data, Analytics & BI
COMMERCIAL
Sales & Revenue Generation, Lead Generation, Partnerships / Channel Sales
MARKETING
Marketing (General & Specialist), Marketing Strategy, Brand Strategy, Branding & Identity, Digital Marketing, Content Marketing, SEO, PPC / Paid Search, Paid Social Advertising, Email Marketing, Social Media Management, PR / Media Relations, Influencer Marketing, Event Marketing, Affiliate Marketing, Marketing Automation, Market Research, Product Marketing, Community Marketing, Research & Insights, Market Research, Competitor Analysis, User Research, Business Research
GENERAL MANAGEMENT
Business Strategy, Business Development, Commercial Management, General Management, Transformation / Change Management
CONSULTANCY
Business diagnostic, Transformation programme strategy, Performance improvement projects
DATA, ANALYTICS & BI
Customer Analytics, Marketing Analytics
Fractional Interim
Consultancy Only
Dean Maskell is a Fractional Growth Director for businesses between £1M and £15M who have hit a growth problem nobody has properly solved. He finds what is holding them back. Then he builds the fix. Not with a strategy deck that sits on a shelf. But by getting inside the business and doing the work.
Most businesses want the solution immediately. Dean starts with the numbers. The numbers tell you where the business actually is, where it wants to go, and what is genuinely in the way.
When the diagnosis is done, he builds. Not just directs. Builds. Some of it himself, some of it with the right people around him. He owns all of it. He stays until it works.
The approach works on three commercial outcomes. Increasing revenue from the right customers. Lowering the cost of getting them. Lowering the cost of running the business. It assigns accountability for every commercial KPI and maps the customer journey from first contact to repeat purchase. Then it builds the fix and hands it over running.
Dean joined Wiggle in 2007. Two people in marketing. No dashboards. No KPIs. Over eight years he built the entire measurement and online marketing infrastructure. The business scaled from £10M to £200M. He left with a team of 60.
Since then he has worked with 28+ businesses including Huel, Vivobarefoot, Simba Sleep and Tails. Direct portfolio introductions from BGF, Livingbridge and Next Wave Partners.
A director Dean worked with at Wiggle once said: "Dean, you are a clock builder, not a teller of time. You don't hand over a plan and leave. You build the solution, prove it works, and hand it over running." It stuck. It is still how he works.
Notable Companies
Write to Dean Maskell